What Drives You? Defining Your Business Core Values

Understand how to outline your guiding principles and clearly define your culture. A shared set of core values will help you attract like-minded people and you’ll begin to weigh decisions based on those values.

Thursday, February 10 , 6-8pm
Front Room, Bayview Cash Store, 5603 Bayview Road, Langley

This class will introduce you to the process of defining your core business values and follows one of the vision components from Gino Wickman’s book, “Traction: Get a grip on Your Business.” Learn why establishing your values is critical to hiring, firing and recognizing employees. Your values can also serve as an external diagnostic when evaluating potential new clients, vendors or partners. As part of your brand, decisions can become much easier when you ask, “does this align with our core values?”

This will be a hands-on interactive virtual session. Using Miro (an online whiteboarding tool) we’ll have fun getting into the nitty gritty of ideas, brainstorming, and giving you the tools you need to begin your core value journey. 

About the Instructor:

Jen Pennington is the founder and creative director for The Rhizome Collaborative. Rhizome focuses on creating highly crafted brand, content and communications for socially responsible organizations, cultural institutions and planet-friendly businesses. 

Starting in February 2022, as we are able, we will offer workshops hybrid, meaning you can choose to attend in person in our classroom or online via Zoom.

If attending in person, masks required. Please stay home if you are COVID positive or have recently been exposed, or feeling other symptoms of illness.

Register below!